{"id":20896,"date":"2026-01-27T17:39:20","date_gmt":"2026-01-27T16:39:20","guid":{"rendered":"https:\/\/www.villaviatges.com\/?post_type=inspirate&#038;p=20896"},"modified":"2026-01-27T17:41:01","modified_gmt":"2026-01-27T16:41:01","slug":"tres-dies-a-fitur","status":"publish","type":"inspirate","link":"https:\/\/www.villaviatges.com\/ca\/inspirate\/tres-dias-en-fitur\/","title":{"rendered":"Tres dies a FITUR: retrobar-nos amb les persones (i tornar amb idees per al 2026)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20896\" class=\"elementor elementor-20896\" data-elementor-post-type=\"inspirate\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abe9214 e-flex e-con-boxed e-con e-parent\" data-id=\"abe9214\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44eee14 elementor-widget elementor-widget-text-editor\" data-id=\"44eee14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La setmana passada la nostra directora Anna Vill\u00e0 va ser a <\/span><b>FITUR 2026 (IFEMA Madrid)<\/b><span style=\"font-weight: 400;\"> de <\/span><b>dimecres a divendres<\/b><span style=\"font-weight: 400;\">, representant a l'ag\u00e8ncia. Van ser tres dies intensos, de passadissos, reunions i molt\u00edssima conversa\u2026 per\u00f2 sobretot, de <\/span><b>retrobar-se<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2d1989 e-con-full e-flex e-con e-parent\" data-id=\"b2d1989\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e478a elementor-widget elementor-widget-image\" data-id=\"e7e478a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"770\" src=\"https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/WhatsApp-Image-2026-01-27-at-17.09.18-3-1024x986.webp\" class=\"attachment-large size-large wp-image-20898\" alt=\"FITUR 2026. Equip de Cholan Tours a la fira internacional de turisme\" srcset=\"https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/WhatsApp-Image-2026-01-27-at-17.09.18-3-1024x986.webp 1024w, https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/WhatsApp-Image-2026-01-27-at-17.09.18-3-300x289.webp 300w, https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/WhatsApp-Image-2026-01-27-at-17.09.18-3-768x740.webp 768w, https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/WhatsApp-Image-2026-01-27-at-17.09.18-3-12x12.webp 12w, https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/WhatsApp-Image-2026-01-27-at-17.09.18-3.webp 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dae8221 elementor-widget elementor-widget-text-editor\" data-id=\"dae8221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En un sector on vivim entre pressupostos, confirmacions i \u201cmil mails\u201d, FITUR em va recordar quelcom essencial: <\/span><b>Darrere de cada prove\u00efdor, cada corresponsal i cada soci hi ha persones<\/b><span style=\"font-weight: 400;\">. Poder veure'ns, donar-nos la m\u00e0, abra\u00e7ar-nos i posar cara a aquells que s\u00f3n a l'altre costat del tel\u00e8fon enforteix la confian\u00e7a que sustenta els nostres viatges. I per a nosaltres, que treballem amb <\/span><b>corresponsales i prove\u00efdors de confian\u00e7a a tot el m\u00f3n<\/b><span style=\"font-weight: 400;\">, aix\u00f2 no t\u00e9 preu.<\/span><\/p><h3><b>FITUR en xifres (i per qu\u00e8 importa)<br \/><\/b><\/h3><p><span style=\"font-weight: 400;\">FITUR \u00e9s una de les grans cites internacionals del turisme i, en aquesta edici\u00f3, va tornar a demostrar la seva pot\u00e8ncia: <\/span><b>m\u00e9s de 255.000 assistents<\/b><span style=\"font-weight: 400;\"> i un <\/span><b>impacte econ\u00f2mic estimat de 505 milions d'euros a Madrid<\/b><span style=\"font-weight: 400;\">, a m\u00e9s de milers d'empreses i expositors reunint-se en un mateix lloc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Aquest any, a m\u00e9s, <\/span><b>M\u00e8xic va ser Pa\u00eds Soci\/Partner<\/b><span style=\"font-weight: 400;\"> de la fira, amb un desplegament molt potent.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9834716 elementor-widget elementor-widget-image\" data-id=\"9834716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"470\" data-src=\"https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/FITUR-2026-1024x601.webp\" class=\"attachment-large size-large wp-image-20897 lazyload\" alt=\"Fira de viatges 2026\" data-srcset=\"https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/FITUR-2026-1024x601.webp 1024w, https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/FITUR-2026-300x176.webp 300w, https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/FITUR-2026-768x450.webp 768w, https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/FITUR-2026-1536x901.webp 1536w, https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/FITUR-2026-18x12.webp 18w, https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/FITUR-2026.webp 1920w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/470;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ade746b elementor-widget elementor-widget-text-editor\" data-id=\"ade746b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Objectiu: cuidar relacions i detectar novetats reals per al 2026<\/b><\/h3><p>La visita tenia 2 objectius clars:<\/p><ul><li aria-level=\"1\"><b>Refor\u00e7ar la relaci\u00f3 amb els nostres corresponsals i prove\u00efdors<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Poder retrobar-nos presencialment ens permet treballar millor: posar-nos d'acord, resoldre dubtes r\u00e0pidament, entendre canvis en la operativa i, sobretot, mantenir aquella proximitat que despr\u00e9s es tradueix en <\/span><b>millors solucions quan el client necessita alguna cosa \u201cja\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><ul><li aria-level=\"1\"><b>Portar una visi\u00f3 clara del que vindr\u00e0 el 2026<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">M\u00e9s enll\u00e0 de destinacions, hotels i serveis, a FITUR tamb\u00e9 es respira cap a on evoluciona el turisme: <\/span><b>m\u00e9s tecnologia, m\u00e9s sostenibilitat i m\u00e9s especialitzaci\u00f3<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91b7112 elementor-widget elementor-widget-text-editor\" data-id=\"91b7112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Tenden\u00e7ies que ens emportem per al 2026:<\/b><\/h3><ul><li><b> M\u00e9s coneixement i m\u00e9s tecnologia aplicada<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">FITUR ha refor\u00e7at el seu enfocament professional amb l'anomenat <\/span><b>\u201cPavell\u00f3 del Coneixement (Pavell\u00f3 12)<\/b><span style=\"font-weight: 400;\">, pensat com a epicentre de debat i innovaci\u00f3. Hi conviuen \u00e0rees com <\/span><b>FITUR TechY<\/b><span style=\"font-weight: 400;\">, <\/span><b>Tecnologia de viatges<\/b><span style=\"font-weight: 400;\">, <\/span><b>FITURNEXT<\/b><span style=\"font-weight: 400;\"> i espais de know-how, esport i exportaci\u00f3.<br \/><br \/><\/span><\/li><li><b>Segmentaci\u00f3: el turisme ja no \u00e9s \u201cuna sola cosa\u201d<br \/><\/b><span style=\"font-weight: 400;\">La fira potencia \u00e0rees especialitzades que marquen agenda: <\/span><b>turisme accessible i inclusiu (FITUR 4all)<\/b><span style=\"font-weight: 400;\">, <\/span><b>cruceros i turisme blau sostenible (FITUR Cruises)<\/b><span style=\"font-weight: 400;\">, <\/span><b>turisme LGTB+<\/b><span style=\"font-weight: 400;\">, a m\u00e9s de propostes vinculades a <\/span><b>cultura, esport, talent i lideratge femen\u00ed<\/b><span style=\"font-weight: 400;\">.\u00a0<br \/><br \/><\/span><\/li><li><b> Sostenibilitat amb enfocament pr\u00e0ctic<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Cada cop es parla menys de sostenibilitat com a \u201cesl\u00f2gan\u201d i m\u00e9s com a gesti\u00f3 real: processos, mesurament, prove\u00efdors i experi\u00e8ncies que cuiden l'entorn sense renunciar a la qualitat del viatge. FITUR tamb\u00e9 impulsa debats i bones pr\u00e0ctiques des d'iniciatives com FITURNEXT.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab3633 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2ab3633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"702\" height=\"279\" data-src=\"https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/Feria-de-Viajes-FITUR-2026.webp\" class=\"attachment-large size-large wp-image-20900 lazyload\" alt=\"Fira internacional de turisme amb expositors i visitants\" data-srcset=\"https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/Feria-de-Viajes-FITUR-2026.webp 702w, https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/Feria-de-Viajes-FITUR-2026-300x119.webp 300w, https:\/\/www.villaviatges.com\/wp-content\/uploads\/2026\/01\/Feria-de-Viajes-FITUR-2026-18x7.webp 18w\" data-sizes=\"(max-width: 702px) 100vw, 702px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 702px; --smush-placeholder-aspect-ratio: 702\/279;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a5b7b3 elementor-widget elementor-widget-text-editor\" data-id=\"9a5b7b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>El que significa per als nostres clients<\/b><\/h3><p><span style=\"font-weight: 400;\">Tot aix\u00f2 es tradueix en una cosa molt concreta: <\/span><b>m\u00e9s opcions i millor assessorament<\/b><span style=\"font-weight: 400;\">. Tornem amb contactes refor\u00e7ats, informaci\u00f3 actualitzada i noves idees per dissenyar viatges 2026 amb m\u00e9s valor: millors combinacions de serveis, novetats hoteleres, experi\u00e8ncies diferencials i eines tecnol\u00f2giques que ens ajuden a ser m\u00e9s r\u00e0pids i precisos sense perdre el m\u00e9s important: <\/span><b>el tracte hum\u00e0<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Si est\u00e0s pensant en el teu proper gran viatge o vols anar preparant el 2026 amb temps, escriu-nos. Ens encantar\u00e0 ajudar-te a crear una cosa a mida.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6f053 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7a6f053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.villaviatges.com\/ca\/contacte\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":20905,"template":"","meta":{"_acf_changed":false,"_joinchat":[]},"categories":[86],"inspirate-categorias":[119],"class_list":["post-20896","inspirate","type-inspirate","status-publish","has-post-thumbnail","hentry","category-viaje-en-grupo","inspirate-categorias-consejos-y-cultura-del-viaje"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.villaviatges.com\/ca\/wp-json\/wp\/v2\/inspirate\/20896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.villaviatges.com\/ca\/wp-json\/wp\/v2\/inspirate"}],"about":[{"href":"https:\/\/www.villaviatges.com\/ca\/wp-json\/wp\/v2\/types\/inspirate"}],"version-history":[{"count":0,"href":"https:\/\/www.villaviatges.com\/ca\/wp-json\/wp\/v2\/inspirate\/20896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.villaviatges.com\/ca\/wp-json\/wp\/v2\/media\/20905"}],"wp:attachment":[{"href":"https:\/\/www.villaviatges.com\/ca\/wp-json\/wp\/v2\/media?parent=20896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.villaviatges.com\/ca\/wp-json\/wp\/v2\/categories?post=20896"},{"taxonomy":"inspirate-categorias","embeddable":true,"href":"https:\/\/www.villaviatges.com\/ca\/wp-json\/wp\/v2\/inspirate-categorias?post=20896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}